Product Marketing Manager

Product Marketing ManagerOverviewWe are looking for a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You will shape our messaging, support go-to-market strategies, and enable Sales to close more effectively. In this role, you will connect the dots between product development, customer needs, and commercial success—translating technical capabilities into tangible value propositions and scalable growth initiatives.You will work cross-functionally with Product, Sales, and Engineering to lead product launches, develop compelling content, and generate insights from customer and market feedback. This role is key to sharpening our positioning in a competitive market and scaling our impact with enterprise customers.Your ResponsibilitiesMessaging & PositioningDefine and continuously refine product messaging and value propositions across use cases and buyer personasTranslate complex AI and robotics capabilities into clear, compelling narratives for both technical and non-technical stakeholdersDevelop tailored messaging for verticals, market segments, and key accountsGo-to-Market ExecutionLead product and feature launches end-to-end in collaboration with Product, Sales, and MarketingCoordinate internal enablement and external rollout activitiesAlign launches with demand generation, campaigns, and press activitiesSales EnablementCreate and manage sales enablement materials (pitch decks, one-pagers, battle cards, ROI tools)Support Sales with training, objection handling, and demo narrativesImprove conversion and deal velocity by aligning closely with revenue teamsContent & Market EducationDevelop product-focused content (solution briefs, white papers, competitive comparisons)Contribute to blog articles, newsletters, and product-related webinarsShape thought leadership content that reinforces Sereact’s positioningCustomer & Market InsightsConduct market research and competitor analysis to inform positioning and roadmapCapture feedback from the field to refine messaging and identify opportunitiesMonitor trends in robotics, logistics automation, and AI application domainsReporting & KPIsDefine and track product marketing success metricsReport on GTM performance and impact on pipeline and revenueSupport forecasting and planning with market and customer insightsQualificationsEducation & ExperienceCompleted studies in Business, Marketing, Engineering, or a related fieldSeveral years of experience in B2B product marketing, ideally in tech, AI, SaaS, or industrial automationProfessional CompetenciesStrong understanding of enterprise buyer journeys and complex value chainsExperience with launching and positioning technical products in B2B marketsConfident use of marketing tools such as HubSpot, Notion, Figma, or equivalentsExperience working cross-functionally with Product, Sales, and EngineeringSoft SkillsHands-on mentality with strategic thinking abilityExcellent communication skills in German and EnglishStructured, analytical, and customer-centric work styleOur interview plan:ApplicationTake‑home assignment: You’ll work on a short, role‑relevant task with clear instructions and a deadline.Cultural fit interview (40 min): A conversation about how you work, what motivates you, and what you’re looking for. Expect CV highlights, your “why,” and time for your questions.Technical fit interview (45 min): A deeper dive into your skills and problem‑solving approach for this role.On‑site visit: Meet the team in our office and collaborate on a real challenge similar to the work you’d do here. You’ll also meet a founder; we aim to give you a clear feel for the role and environment.What We Offer:Wellpass (gym membership)Flexible working hoursOption to work from home when neededA motivated team and an open corporate cultureCompetitive compensation and excellent career development opportunitiesNote to applicants: We are currently experiencing a high volume of interest in this role. Due to this, our review process is taking a bit longer than usual. We appreciate your patience.Find Jobs in Germany on Arbeitnow