Senior Tracking Manager - GA4 / GTM / Server-Side Tracking (m/f/d)

At Statista, we’re all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.Are you ready to join us?About the RoleOwn and scale our end-to-end tracking setup across web and server-side environments. You’ll define event architecture for a modern SPA, ensure high-quality data, and partner with product and engineering on experimentation and performance analysis.What You’ll DoOwn tracking across GA4, GTM, and server-side (sGTM)Design event architecture and data layers for SPAsDefine and implement tracking plans for product and marketingEnable A/B testing and experimentation trackingEnsure data quality, consistency, and GDPR complianceIntegrate analytics and third-party toolsCollaborate with product, engineering, and data teamsWhat You BringExperience in web analytics, tracking, or product analyticsStrong hands-on skills with GA4, GTM, and server-side trackingExperience with SPA tracking, data layers, and event designGood understanding of JavaScript and tracking implementationFamiliarity with APIs, backend setups, and databases (e.g., Redshift, PostgreSQL)Experience with A/B testing and data-driven product decisionsKnowledge of GDPR and consent managementPlus: AWS, analytics/data engineering background, or experience in complex platformsWhat we offerIn addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from:Work from abroad up to 30 calendar days a yearHybrid work and flex-timeInternational team and social eventsSubsidized urban mobility and access to fitness and wellness optionsFree access to Langdock and all its amazing functionalitiesCareer & training opportunitiesAttractive locations and modern officesMental health support with OpenUpSome of the benefits listed here apply only to the German entity and to Junior-level roles or above.Find Jobs in Germany on Arbeitnow