Senior Partner Marketing Manager (m/f/d)

About the Role at RobCoRobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works. The RoleAs our first Senior Partner Marketing Manager, you will build the partner marketing function from scratch - co-defining the strategy with our VP of Marketing and owning the execution end-to-end. This is not a role where you hand off to someone else to implement. You design it, you build it, and you run it. If you need someone else to execute for you, this is not the right role. If you thrive on building something that doesn't exist yet, it might be exactly what you're looking for.Your ResponsibilitiesPartner Marketing StrategyCo-develop and continuously refine RobCo's global partner marketing strategy together with the VP of Marketing and our Global Partner Director aligned with the partner tier structure owned by the Partner Management teamDefine a differentiated marketing approach per partner tier - Tier 1 partners receive a full co-marketing program; Tier 2 and Tier 3 partners receive scaled, asset-led supportTranslate the overall partner strategy into a concrete, executable marketing plan with clear milestones and KPIsPartner Marketing Infrastructure & TrackingBuild the infrastructure for partner marketing from the ground up: processes, templates, tracking mechanisms, and reporting frameworksOwn the tracking of all partner marketing activities and their contribution to pipeline and revenueDevelop and maintain a clear view of partner marketing performance across the ecosystemPartner Marketing Guidelines, Content & AssetsDevelop partner marketing guidelines that ensure consistent positioning and messaging in line with RobCo's category leadership in Autonomous Industrial RoboticsCreate and manage co-marketing assets, content, and campaigns in close collaboration with partners - in both German and English depending on the partnerEquip partners with the materials they need to go to market effectively on RobCo's behalfNetworking & Relationship OwnershipOwn the marketing relationship with partners across all tiers - from large international system integrators to smaller traditional German industrial firmsBuild strong working relationships directly with partner contacts, including partners who work exclusively in GermanRepresent RobCo at partner events, industry meetups, and co-marketing activationsCross-Functional CollaborationWork closely with the Global Partner Director and Partner Managers (Munich-based, with US expansion underway) to align marketing activities with partnership priorities and deal flowCollaborate with the broader Marketing team on messaging, content, and campaign integrationFeed partner insights back into Marketing and Product to inform positioning and roadmapWe're Looking for Someone Who Has4 - 6 years of experience in Partner Marketing, Channel Marketing, or a closely related B2B marketing role - ideally in a tech, SaaS, or industrial environmentProven experience building partner marketing programs, not just running them within an existing structureA strategic mindset combined with a strong hands-on execution drive - you are equally comfortable in a workshop defining strategy and in a spreadsheet tracking campaign performanceStrong relationship skills across a diverse partner base - from global tech companies to small traditional German industrial firmsFluent in both German and English - you will work in both languages daily, and some of our most important partners work exclusively in GermanExperience with co-marketing, joint campaigns, and partner enablement materialsA genuine interest in AI and how it applies to your own work - we actively use AI tools to move faster and expect our team to do the sameBonus: familiarity with the industrial automation, robotics, or Physical AI spaceWhy Join RobCoThe category of Autonomous Industrial Robotics is being defined right now, and our partner ecosystem is one of the key levers for how we scale across Europe and into the US. As the first person in this function, you will have a rare combination of strategic ownership and direct impact - building something from scratch that will matter at company scale.Own a function end-to-end from day one, with direct access to senior leadershipWork at the intersection of Marketing, Sales, and Partnerships in a company at a category-defining momentWellpass membership (7,200+ studios across Germany), regular team events, and a team that takes both the work and the culture seriouslyFlexible working hours, a modern office, and - depending on the role - the option to work from home.Regular team events - from relaxed beer & pizza nights on the rooftop terrace to shared experiences on ski trips or at Oktoberfest.About RobCoFounded in Munich in 2020, RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory - solving the industrial labor shortage through end-to-end robotics that just works. Powered by Physical AI, our solutions combine a scalable modular hardware architecture with intelligent software that adapts to your use case, improves over time, and requires zero upfront investment through our Robotics-as-a-Service (RaaS) model.We solve our customers' most pressing pain points - labor shortage, cost pressure, workplace safety, and national reshoring - across the full spectrum of Autonomous Industrial Robotics. With $160M raised from investors including Lightspeed, Lingotto Innovation, and Sequoia, 200+ people globally, and 2.5M+ operating hours in the field, we are deploying robots in factories across Europe and the United States - with our US operations headquartered in Austin, TX, and our RobCo Bay Area Demo Lab in San Francisco.Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.Find more English Speaking Jobs in Germany on Arbeitnow